by Will Pollock • contact Will

(ATLANTA/NEW YORK, 1 April 2020)

Even though Frank McGurrin wrote “Now is the time for good men to come to the aid of their country” as filler text in 1918 he was actually foreshadowing of Adam Elzer and Perry Rahbar.

Elzer and Rahbar founded Everyday Hospitality in 2015 without a clue they’d be crucial-relief heroes in a global pandemic, as New York City has become America’s Coronavirus epicenter. But Elzer tells me he’s doing what he can to help in a difficult situation for all: “The energy of complaining about it didn’t feel right to me.” Listen: